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Hi there,
Grab a coffee, listen to some edgy techno-rock, look at amazing photography and design and read about the talented Tracee Hutchison in this month's newsletter. Sally and Jess
In Conversation with
Tracee Hutchison
Award-winning broadcaster, journalist, arts/media executive, educator and author
A pioneering Australian radio broadcaster, Tracee's career began at the ABC's youth station, TripleJ, where she hosted the first show of the national network. Her high-profile on-air TV and radio roles include: ABC TV's 7.30 Report, ABC NewsRadio, SBS World News, Radio Australia, 3RRR.FM and co-host of DIG TV w/James Reyne. Tracee's extensive screen production credits include the groundbreaking SBS TV music show ‘nomad’, the much loved ‘Rockwiz’ and travel show ‘Getaway’.
Recent work from our Creatives
Moccona Barista Reserve Instant
Reserve a little ‘Me’Time’ with Moccona’s New Barista Reserve range. Directed by Tracey Rowe the commercial introduces the Moccona Barista reserve range, which elevates the coffee experience at home. The campaign will travel across the Asia Pacific region, featuring in Australia, New Zealand and China regions.
Blenheim Brand | Graphic Design
Brand and Identity for Surefire
Surefire is a start-up, challenger brand in collated nails used mostly by tradesmen in nail guns. My client saw an opportunity to breathe new life into a stale hardware category dominated by a single brand, creating value and choice for the modern-day tradesman and retailers alike. Collaboration with my client was from start to finish including brand strategy, naming, brand identity, packaging design, collateral design and brand launch materials. The new brand depicts a visually strong, authentic and confident proposition from a specialist provider of quality nails with guaranteed performance.
Jessica Gernat | Photographer
Photography for the Beachlands House, Auckland
An absolutely wonderful home created in a playful spirit by Donnell & Day Architecture, honouring the original structure and creating opportunity for the family to find each other through mezzanine look throughs, multi-level bedroom and office spaces and a constant beautiful connection to the spaces outside.
Big Ears Audio | Audio Production
“Under the Sun” by Crystal Cut
"Under the Sun" by Crystal Cut has won a Vega Award in their music video category. Directed by Melbourne film director Matt Wilson and animated by RMIT graduate Fynn Michlin it’s a combination of film and real-time animation all made here in Melbourne. The song was written, recorded and produced at Big Ears Audio. The song and clip were launched as Australia went into its first lockdown in March 2020. Attached here is the list of credits of all the people that helped make it happen.
Adrian Elton Creative | Advertising
Advertising design for EatUp
This outdoor suite of ads by Adrian Elton Creative ran across 130 x digital billboards around Australia for the month leading up to Mothers Day. It was the launch campaign for Tina Nettlefold's new lifestyle platform, T.House and was run in collaboration with food charity, EatUp, who provide sandwiches to underprivileged Victorian school children. All of the proceeds from the sale of the adult and child apron sets were directed back to EatUp in support of their mission. Adrian Elton Creative was brought in to develop the headline concepts, art direct the photoshoot by fashion and lifestyle photographer, Liz Sunshine, and design the billboard artwork in collaboration with Nick Cox from Projects of Imagination, who also designed the T.House branding. The campaign was launched by George Calombaris at EatUp's South Melbourne warehouse and
boasted a record-breaking sandwich making session with over 5,000 x sandwiches being prepared in less than an hour.
Photo Collective and Momento Pro
Australian Photobook Awards 2021
An important announcement to our community, Long before Photo Collective existed as an organisation we were making photobooks, entering and engaging with the Australia and New Zealand Photobook Awards and being supported by the good folks at Momento Pro. As our awards program developed, Momento Pro joined us as an official sponsor for both the Australian Photography Awards and our Stories initiative. We are so proud to work alongside an organisation that shares our values in opening
meaningful dialogues within the Australian photography industry and helping bring Australian photography to an international stage. As of today, Photo Collective will be facilitating the Australian Photobook Award. Although the book award will fall under the Photo Collective banner, the future of this initiative will be carried out hand-in-hand with the team at Momento Pro. We couldn’t imagine continuing this legacy without them. It is our hope that this next chapter in the Photobook Awards will allow for greater opportunity and reach for not only our entrants but our whole
community, and allow more people to share in our love for photobooks. We can’t wait to see what these new opportunities bring to our community. Read more about the Australian Photobook Awards here.
Daniel Calleja | Creative Director
“I feel privileged to be part of the Brownbilleffect community, it has given my business another way to digitally market on their amazing platform. What really amazed me was the fact Sally also referred my business to her contacts when she saw the opportunity to connect us. I have already picked up a great client that will continue to work with us on a regular basis. I recommend all creatives to be part of Sally’s network, get onto it because at the end of the day our business is based on both marketing and word of mouth!”
“Sally has a natural intuitive and professional perception to align the right business connections. Since joining TBE I have gained a wealth of new clients, and just as Sally predicted.. we really ‘click’. The past 12 months with TBE has been both a personal delight and the best professional decision I have made."
Annette Ruzicka | Photographer
Annette is an award-winning visual storyteller covering both stills and multimedia production based in Melbourne, Australia. Her work has been published in Australian Geographic, the London Sunday Times, the New York Times, Good Weekend, The Guardian and Outback Magazine. The majority of her work supports the work of many non-profit organisations such as Bush Heritage Australia, The Nature Conservancy, The Wilderness Society, Australian Conservation Foundation and Country Needs People.
Dhyan is an assistant and digi tech who started out managing a photo studio in Perth before moving to Melbourne. Along with his experience working on set, he's been working as a retoucher and wedding photographer. He has also recently completed the Phase One Certified Pro course. Dhyan previously worked on productions for GQ Australia, Escape magazine, Sony, Nike, Bardot, Transperth, Royal Life Saving, and Melbourne Water.
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